But branding is just as important for small businesses—maybe even more so. These days, competitors can clone your products, steal your concepts or duplicate your services. The one thing they can’t copy? Your brand. It’s unequivocally yours.
Things like an amazing logo, friendly staff, reliable products and a flawless website can help people form a positive impression about your small business. But to be effective, you need to start with an honest vision of what your company represents.
Simply put, your brand is how customers feel when they think of you. You can think of it as your reputation.
Here’s a list of 5 specific reasons why your business should definitely consider investing in Branding:
- Branding Improves Recognition
- Branding Creates Trust
- Branding Supports Advertising
- Branding Builds Financial Value
- Branding Generates New Customers
89% of B2B marketers say brand awareness is the most important goal, followed by sales.
77% of B2B marketing leaders say branding is critical to growth.
75% of B2B buyers want branded content that helps them research business ideas.
91% of B2B marketers use content marketing to promote brand awareness.
On average, 5 to 7 brand impressions are necessary before someone will remember your brand.
Color increases brand recognition by up to 80%.
50% of people follow 1 to 4 brands on social media, 26% follow 5 to 9 brands.
52% of consumers expect brands to know when the right moments are to communicate.
45% of consumers will unfollow a brand on social media if their platform is dominated by self-promotion.
- Brand Fonts
- Brand Patterns
- Brand Colors
- Brand Statement
- All Social media logo
- All Social media Cover
- Profile Description
- Email Signature
- Business Card
Determining the pivot point
your brand message
Creating the brand criteria
Concepting and developing brand identities
Creating the corporate identity
Finalizing and transferring all branding elements
Our team of professional Social media experts is the perfect partner for a successful business partnership.