28 Hacks to improve Social media Presence, Just Follow them
01. Start with a Digital Marketing Strategy, not Social Media !!
If you fail to plan, you plan to fail.
After tack business objectives from the Client, try to convert it to Marketing objectives, then the first thing to think about is a Digital marketing Strategy…
Which are contain 5 major items you should to answer
- Situation analysis
- Strategy and Tactics
Without any of that you can’t call it strategy, Don’t waste your time and start with this template, but please don’t believe what i say Go, and Test it by yourself.
Download Social media strategy.
02. ROI vs Popularity Metrics
If you go after metrics like Number of likes – or Fake likes – you absolutely Go after mirage,
Think about if you have 10K followers but almost none of them converts.
So set your Metrics which are related to driving high ROI.
03. Set S.M.A.R.T Goals and Objectives
If your answer to “why are you on social media?” is because everyone else is on it, that’s a problem.
The first step you have to set your SMART Goals EX:
Increase our Twitter response rate by 25% by the end of the first quarter.
Decrease Cost per Lead by 50% by the end of this month, etc.
Specific – Measurable – Achievable – Relevant – Time-bound.
All your Goals supposed to achieve the business goals at the last.
make sure you know what you are going after – before you start posting.
Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start.
04. Identify Your Audience
Everyone is not a customer, There are millions of consumers on Twitter, Facebook, and Instagram, but you have to set the criteria to narrow down your target customers.
How to do it, it’s a big challenge but simply you can use this template of Buyer Persona :
Download Buyer Persona Template
After Identifying your audience is going to play a role in determining:
Which social media channels you can choice
Your posting schedule
The type of content you publish
Don’t forget to optimize it and measure every action you can take. Keep your eye on their challenges, how they use social media, when and what they engage with, Etc.
05. Create an Editorial Calendar
As we know each Social media channel has its best practices, but please you have to doubt the default and test by yourself, as best practices for medical industry is different than business industry, for example, so you have to create your own best practice using A/B Test
Editorial calendars allow you to plan what and when you want to publish content. That allows you to optimize every headline and send them out at the right time.
06. Track, Measure, Monitor, Optimize
It’s a closed cycle, to achieve the Best ROI, Tracking and measuring is the only way to figure out if you are going to the right way or not.
Do your A/B test and Figure out which Social media platforms work for you and where you can get your leads and target customers.
So you need to know how to measure your social media ROI correctly, and actually, we Found Hubspot done an amazing job with a step by step.
Mention Growth hack services if you need any help in this section.
07. Be Human
The worst mistake you can make with social media if go after what you think your business is B2B or B2C and forget it’s H2H, Yes it’s Human to Human.
You have to show your company or client on a more personal level.
Some examples use “I” instead of “We”, to make customers feel they’re having a more personal interaction.
08. Understand Their Needs
It’s a part of identifying your Audience but here you have to figure out the needs that you can deliver it to make they interact with you. Once you understand this, you can give them everything they want which means bringing them to your websites and have the information, so you can easily convert them from strangers to visitors – or from Acquisitions to Activation if you on Growth hacking Funnel.
09. Do your Research
Research save your time and make you identifying your customers – competitors – industry, etc.
Each type of business is going have different experiences on social media – for example, a restaurant is going to have a much different plan than a used car lot.
Search for marketing Research to know how to do it better, mention us if you need any help in this section.
10. Choose the right channel(s).
You don’t have to be on every social channel. There are just too many and it’s not practical to be on all of them. Instead, choose networks that make sense for you strategically.
So you can divide your effort and Time into major 3 or 4 channels rather than work on all social media platforms with less quality.
So if you found your current customers spend their time on Facebook, and Instagram is where your potential next customer, then Focus on those two first, then you can curate your content to match the best practices for other channels which are Twitter for examples.
Tracking & Automation
11. Automate the Right Way
The first thing you really need to social media daily work is scheduling your social media posts. It’s how to save time and efforts, but remember to avoid automating any type of human interactions on social media like auto-reply or answer the same comment to your fans questions it looks like spam not human.
A wide range here of tools you can use to scheduling your posts at all social media platforms
Check these guys have done a great job with some tools to use for automation.
12. Use Tools to Monitor Your Activities
Every Social media platform has its insights to give some analytics of your activity, try to use it daily to know which of your activity you make are better than others, but if you want to get serious with your social media marketing then you need the right tools in your pocket.
Check this list and select the right tools for your Social media management.
13. Track What’s Trending
The big challenge at social media is to go viral, and easy way to make it is to use what’s trendy or what we call it Newsjacking.
Twitter Hashtag is the best example here when people look at what’s trending, they are can be able to see your Tweets related to this topic.
So you always need to keep your eyes on what’s trending, and hot topics, just like what many pages do about Mohamed Salah Goal at World Cup qualifiers.
14. Create & Share Amazing Content
Content is a king, and all your work depend on Content – Content Marketing definition by Content marketing institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.“
Your followers want great content regardless of what site it’s on. By being the source on Twitter, Facebook or Google+ to find that content, you’re giving consumers a reason to follow you. Not only that, but you’ll also have a much better chance of getting people to engage with you.
15. Help Instead of Selling
Value is your big secret, the main concepts behind Content marketing are providing Value whether it’s Educational or Entertainment or something else if you stuck at building your brand focus on Content and focus on providing Help Fans not selling to them.
So you can divide your content into two approach Drive sales and Add Value try to make it 70% of Adding value and make sure they will come back to you to buy what you offer.
If your customer always found what they need or answers for their questions on your platforms, absolutely when they need to buy they come to you again.
So try to treat your content as it’s your assets, not just an activity you have to make.
16. Build Relationships
One of the major objectives to achieve at Social media is to Build your community by building relationships with Fans so you need to start interacting with Customers, influencers, and others in the same industry.
Big Metrics or Hard metrics here not to getting many followers but to getting engaged Followers, the difference here by engaged followers you easily earn WOM Word of mouth and make you easily earn Retention.
Few hacks to Build Relationships:
Mention people – Answer or reply them – response to all messages you receive – Ask them or ( Focus to use a good CTA ).
17. Get Visual
It’s not big advice here, but you have to know that images and visuals posts get more engagement. So if you want to increase your organic reach or attract your fans, start posting more images
But wait a moment, what type of image should you post? Ok we will give you some ideas
- Team photos
- Photos of customers
- Photos of events
- Behind-the-scenes photos
- Quote photos
- And absolutely don’t forget to present your services and products in a visual way
- And remember to put your logo or website name to get shared.
Here’s a list of websites you can find their good images at a lot of industries
18. Stay Active
These brands are consistently answering customer questions, answering their needs, and simply providing helpful, useful information that separates them from brands who haven’t adopted a content marketing philosophy. They have become leading thought leaders within their industry, the go-to source of authoritative information.
A lack of activity is a quick way to get overlooked. Nobody wants to follow the company that only posts once a month.
Last advice here Consistent, original, Fresh content.
19. Use Hashtags Often
Using hashtag increase your opportunity to reach targeted people or even customer.
Knowing how to use hashtags is fundamental to your success on social media. Here are a few best practices to help you achieve that success.
Choose relevant and specific hashtag
Use KISS Rule ( Keep it simple, stupid)
Don’t overuse it
Don’t hashtag everything
there are a number of tools you can use to assist in your search for the perfect hashtag:
Hashtagify.me is a free tool you can use to find hashtags. It also gives numeric data on hashtag use and helps you to map a hashtag in relation to other similar options.
RiteTag is a powerful hashtag search tool you can use for Facebook and Twitter. It provides up-to-date data as to how your hashtag is performing.
Sprout Social has a hashtag analysis tool that discovered your most engaged and relevant hashtags around your brand. Additionally, our tool can be used as a hashtag finder across networks.
20. Provide a Benefit to Your Audience
Your fans looking for what’s benefits to them, So you can give them something away for free, but be smart give them what designed to draw them into your business, and start building trust.
We found Moz Guide cover this point well, so we recommend everyone read it.
21. Create a crisis management Plan.
It doesn’t matter the industry you’re in, or how popular you’ve been to this point. Sometimes, it just happens.
You have to build your Crisis management plan and to define a Crisis as there is a big difference between Negative comment or event and Disaster.
So if you have an angry tweet don’t call your Crisis team to solve it, you have to build scenarios you will use this plan for.
We found some guides can help you like what Convinceandconvert do and Mention also have a good job at this section.
22. Respond openly and transparently to negative comments.
It didn’t mean you only respond or take action when it becomes a Crisis, Negative Events also have a big impact in your business, people ask us what to do when they receive a public negative comment, and we found a lot of them just delete comments !!, but people can know if you delete comments and it makes your brand have a really bad looking.
So what the right action you have to take, you need to answer questions honestly and move on.
You can also create FAQ’s This saves times and prevents misinterpretation of your responses.
23. Start amplifying blog posts.
Why blog ?! many people think social media is enough, but believe me if you don’t have a blog you losing a lot.
So let me told some benefits of blogging :
Establish yourself as an Expert in your industry, who don’t need this !!
Building your Network, many readers will ask for help and others will help you, beautiful isn’t it ?!
another way to the presence, SEO, yup good content and in depth will be shown at search results
Lead Generation, you can collect emails so you can use them again and again and look like, Etc..
Build your credibility and trust online.
24. Reasons to make social ads!
First, you have to make ads to achieve your business objectives, second remember it’s Social media, not Traditional media.
Then, Why Go With Social Ads?
Yes, as you know it’s Cheaper than other types of ads, rather than online ads.
Ability to Increased traffic, but not just traffic, it’s Inbound Traffic, WOW
CR Conversion rate higher than any ads if your work inbound.
Full and in-depth insights and metrics for customers.
Reach to targeted Customers that matter to your brand
Best thing ever, Retargeting to customers who’ve already shown interest in your brand or engagement or visit your website or make an action on your website or.. or….
Ask for our help, we can guide or make it for you.
25. Don’t Be Afraid To Pay
Paid ads is costly but it’s effective way to get your leads!!
Therefore here are the steps to get the right ads without pay more and get lost ;
1- you should Know Your Campaign Objectives & Choose the Best One
2- Select Your Social Platforms that will be beneficial for your brand and use it for your ad campaigns
3- find your audience targeting, choose the best audience for your brand
4- your content .. make it at the best value with more catch image to attract your audience quickly and at the same time deliver value for them
5- develop a marketing funnel from prospecting users
6- Optimize Your Social Bidding Strategy
7- Test Everything..refresh, alter and test your content to get the most out of it
Paid ads deliver more benefits for your brand so pay it wisely and keep trying to do the most out of it!!
Ask for our help, we can guide or make it for you.
26. Include the Icons on Your Website
At your website make sure you include Social media icons so your fans or reader can easily make share or follow you on social media,
If you use CMS, many plugins can do it for you, or just ask your developer to make it,
And HubSpot again makes a good job for Social media buttons.
27. Add the Social Icons to Your Emails
Make a unique signature with social media icons, people will likely get curious and start to check out your pages and websites.
This a great way to grow your social media presence, you can use Hubspot Email Signature Generator.
28. Seo is on Social platforms too!
Yes, you can appear on the first page at google by your social media page, but you have to optimize it with right keywords and full details like about, address and content.
At about section try to add all details like the description and your map, and integrated with Your website and other social media accounts.
Use Same username and page description for all social media platforms you have.